BenQ Thank You

Disclaimer: this blog is not sponsored by anyone and I have not received payment to write this. This purely my opinion that I wish to share with anyone willing to read.

As I sat thinking about a recent purchase I made, I wanted to share this with everyone because I feel that it is of great importance to understand what happens behind the scenes with photography and editing/developing in this technology era. And, to understand a little about how a photographer can provide quality images with the ability to be viewed across different systems and platforms and assure quality prints.

  Photography in the modern digital age is now not just about taking photographs with a fancy camera. The normal rules apply that a photographer needs to have a good eye, good camera, good personality, reliable… etc but it’s about how a photographer edits/develop their images. Back in the day, a photographer would develop their photographs in a darkroom, working on cropping the image with projectors using light sensitive paper, tweaking the colours using chemicals or developing in black and white…. etc. Today, this process still exists but now technology is used to develop photographs.

  Photographers now have super high-resolution cameras and use the industry standard Adobe Lightroom/Photoshop to edit/develop with. This is all good but if photographs are not edited when looking at an images full potential with correct colours presented then the editing/development will have flaws when viewed and printed. Meaning, if you have a high-resolution camera and great software to edit but this is being done on a poor-quality monitor, the photographs might be not representative of what it will look like in the real world or on other monitors/phones. All monitors/phones/printers are different and present colours differently, this can influence how a developed/edited picture will look when viewed or printed. This can potentially make all the hard work pointless and disappoint a customer.

 I recently bought a new computer monitor to ensure that I can edit photographs with the best view possible to make my edits better to look at and gain a better view before printing. It’s made a massive improvement to the quality that I demand, and delivery and has given me the reassurance confidence that what I see will be the best of quality.

 May I introduce to you my new monitor the BenQ SW2700PT https://www.benq.com/en/monitor/photographer/sw2700pt.html

07-sw2700pt-left4502.jpg

Main Specifications

Screen Size: 27

Resolution (max.): 2560x1440

Monitor

Color Mode: Standard / AdobeRGB /

sRGB / B+W / Photo / Low Blue Light /

Calibration 1 / Calibration 2 / Custom 1 /

Custom 2

Display Mode: Full, Aspect Ratio,  1:1

 This monitor is fabulous, incredible, awesome, slick, stylish and the ‘bees’ knees.’ It’s 2k quality, so I can you can see more detail in shots taken and more importantly, it has accurate colour calibration and reproduction allowing a user to see accurate colours when editing. This makes a massive difference to how images will look when printed, viewed and edited. With all of this in basic language this is providing photographers with a tool to ensure the best quality possible in seen and then given to a client. As advice to photographers out there, have a great camera, have great lens, have the skills, have the personality but have this monitor. If you don’t its like having a Ferrari engine in a Vauxhall Corsa, you got power, but it doesn’t look like it!!

So finally, I would like to say BenQ, thank you. You have created an excellent product that should be in every photographers’ editing suite.

Thanks for reading

Ian R Marshall Photography